ESI Media announce city-wide culinary festival with the London Evening Standard Food Month
ESI Media has announced the launch of the London Evening Standard Food Month, a city-wide festival promoting the diversity of London’s food scene.
The food festival will begin on 7 June
The festival will encompass hundreds of events throughout June and will include contributions from chefs, restaurants, food trucks, cafes and bars. The centrepiece of the festival will be the Night Market, an outdoor dining experience in a London park featuring up to 50 restaurants, food trucks, bars and live entertainment.
A number of UK and internationally-renowned chefs are also scheduled to star at the event. Massimo Bottura, chef-owner of Osteria Francescana in Modena, Italy, and founder of Food for Soul, is the first chef to be announced to take part in London Food Month.
Food writers Grace Dent and Tom Parker Bowles will serve as the creative directors of the festival and will curate the full programme.
Francescana and the other chefs will collaborate with The Felix Project, a food waste reduction charity, which is sponsoring the festival.
“London is a hub of gastronomy and one of my favourite cities,” said Francescana. “Thanks to the partnership with the Felix Project, we will be able to create healthier meals from humble ingredients for those who need it most.”
The full schedule of events and official partners will be featured in the London Food Month programme which will be distributed with the London Evening Standard on 2 May.
The promotion fits with the ESI Media's ambitions to start acting more like a media business rather than an ad business. In October last year the managing director of the ESI Media's commercial arm, Jon O’Donnell, said its sales teams would be increasingly focusing on more premium partnerships spanning the likes of branded content to events rather than cheaper inventory on the site or in a newspaper.