Bauer Media partners with the Brit Awards to give radio listeners back-stage access

The Brit Awards trophies 2017 designed by the late Zaha Hadid

Bauer Media has partnered with the Brit Awards for the second year running, bringing radio listeners behind-the-scenes access to the winners and performers as they leave the stage, hosted by Kiss Breakfast’s Melvin Odoom.

The radio show, ‘Live at The Brits’, will be streamed across Kiss, Heat and Bauer City Network to an audience of over 11 million listeners.

Melvin Odoom will provide live exclusive commentary and interviews with the likes of Katy Perry, Ed Sheeran, Craig David, Emeli Sandé, Tinie Tempah, Skepta, Stormzy and Rag‘n’Bone Man.

Meanwhile, his fellow breakfast show host Tom Green from the Bauer City Network will interview the Brit Award winners as they leave the stage.

The show, hosted by Dermot O’Leary and Emma Willis, will be broadcast from 7-11pm on Wednesday (22 February).

As part of the partnership, Bauer’s national radio stations Kiss, Absolute, Magic and Heat radio have also run on-air competitions for fans to win tickets to the awards ceremony.

Dee Ford, group managing director of Bauer Radio, said: “We stand up for the UK music industry at Bauer and we’re so honoured to continue with this fantastic partnership and support the incredible music talent, showcased so fantastically at the Brits. We’ve got a very special content package in store this year both on-air and online, to bring UK music fans even closer to the awards and the artists than ever before."

This year's Brit Awards trophies were designed by the late architect Zaha Hadid before she passed last year. She becomes the latest famous artist tasked with designing the trophies, previous statues have been designed by British artists Tracey Emin and Damien Hirst.

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Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

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