Jay Kamath and Matt Johnson launch LA creative agency Haymaker

Jay Kamath and Matt Johnson have announced that the two are opening a full-service creative shop in Los Angeles called Haymaker.

Matt Johnson and Jay Kamath

Johnson previously served as group strategy director at 72andSunny, where he worked with brands including Adidas, Coors Light, ESPN and Instagram. At Haymaker, he will serve as the agency’s chief strategy officer.

Kamath has spent the past few years as a freelance creative director at companies including Facebook and R/GA, according to his LinkedIn profile. Earlier in his career, Kamath served as a creative director at 72andSunny. He will serve as Haymaker’s chief creative officer.

According to a press release, the “duo’s creative and strategic partnership will be the foundation of how Haymaker approaches opportunities for brands of all sizes.”

“The days of strategy and creative staying in their respective corners are over,” Johnson said in a statement. “Clients have no shortage of content options available to them, but what they’re demanding more of is agile thought leadership. Putting creative and strategy together as the team from the go helps us efficiently and effectively fill that demand.”

“Our goal is to create a new generation of strategically minded creatives,” added Kamath. "One that isn’t content to just be slapped onto the end of a process, but one that solves business problems by being involved from strategy through creative execution."

Haymaker officially opened its doors on Feb. 1 of this year. According to the agency, it has “several project assignments already in the works.”

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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