Roger that! Tom Brady makes his point in late-breaking Super Bowl ad
Back on October 5, star quarterback for the New England Patriots Tom Brady filmed a Super Bowl commercial with a twist. In the ad, he shows up for a routine M.R.I. and must put his four Super Bowl rings, which glisten as he removes them, into a locker for safe keeping.
However, the ad, directed by Bobby Farrelly, who is a huge Patriots fan, was filmed with an alternative ending.
When Tom Brady led his New England Patriots to the greatest Super Bowl comeback of all time this past Sunday, besting the Atlanta Falcons 34-28 in overtime after falling behind 28-3 midway through the third quarter, it was Tom Brady's fifth Super Bowl win (the most all-time by a single quarterback). Within hours of Brady's historic win, the commercial hit the air with Tom seen removing a fifth Super Bowl ring. The assistant says, "We are going to have to get you a bigger locker." Where Brady responds, "Roger that," throwing some well-earned shade at Roger Goodell, the commissioner of the N.F.L.
The ad, which was the work of agency Joe Berkeley LLC, with Joe Berkeley serving as copywriter and David Gardiner as art director, not only reflects an immense amount of confidence for Tom Brady, as the ad was filmed well in advance of Sunday night's victory but an opportunity to quietly stick it to Goodell. The commissioner is blamed for instigating a kind of witch hunt against Tom Brady two seasons ago - coined "Deflategate" that accused Brady of using deflated footballs to gain a competitive advantage over his opponents. Brady strongly denied the accusations, went through a lengthy lawsuit, and was suspended for four games this season although no clear evidence of wrong doing was ever confirmed.
Brady was gracious when accepting the Lombardi trophy from Commissioner Goodell just after his win on Sunday night, and at a press conference with the Commissioner yesterday. But the fact that he risked his luck by filming this commercial just to give a "Roger that!" to the man who suspended him shows, to quote Frank Sinatra, "the best revenge is massive success."