KFC Australia is targeting the young at heart with a quirky new campaign to promote its new lunch deals.
The campaign, which leverages the “Shut Up and Take My Money” memes, features a boss trying to impress his staff and a grandmother who aims to win over her friends by sharing KFC’s value lunch deals.
The ads aim to cut through the clutter of the crowded fast food category by appealing to the young at heart, rather than the youth audience that this sector usually targets.
Catherine Tan, chief marketing officer at KFC, said the “cheeky and light-hearted” campaign aims to “express the generosity of KFC’s southern style hospitality”.
“Our position on value is, ‘giving a lot for a little’ and to establish this, we leveraged a common colloquial expression, “Shut Up and Take My Money”, used when something is too good to be true.”
The campaign, which was created by Ogilvy Sydney, will run across TV, Digital and Out-Of-Home.
Derek Green, executive creative director at Ogilvy Sydney, said: “The KFC work is ever-evolving as we engage young at heart Australians who want to live their lives freely in the way they want to. This campaign is the first of a series for our new value platform, highlighting that KFC offers are so good, you should drop everything and enjoy a finger lickin’ good experience.”