HSBC clarifies mixup that claimed JWT was no longer its ad agency

HSBC clarifies mixup that claimed JWT was no longer its ad agency.

HSBC has clarified JWT’s position on its advertising roster after it had rubber stamped a story earlier in the week that claimed it replaced the agency with Saatchi & Saatchi.

The u-turn comes after the bank had signed off a statement earlier this week claiming that Saatchi & Saatchi would assume lead creative responsibilities. However, what the agency has actually been tasked to do is develop what HSBC calls a “strategy-only brief”.

In a statement, HSBC said: "JWT remain valued partners on our global roster of agencies, leading our efforts in retail banking across key regions and geographies. In addition, WPP remain a key partner for HSBC globally. HSBC has not moved any creative assignments from their current agencies.”

JWT is currently working on two of the bank’s sponsorship properties in the UK, British Cycling and the Wimbledon AELTC tennis championships.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff