The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Everything You Need To Know Content Marketing Marketing

What do marketers need to know about content marketing?

Author

By Ayesha Salim | Content Lead

January 16, 2017 | 2 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

Creating the right content to engage with customers has become increasingly important. Research by the Content Marketing Institute recently found that 57% of marketers have not been devoting enough time to content marketing, with 40% facing strategy issues.

Everything you need to know about content marketing
Everything you need to know about content marketing

Everything you need to know about content marketing

Everything you need to know about content marketing

So what can marketers do differently? The Drum, in partnership with programmatic advertising technology company PulsePoint, has launched a report exploring key areas marketers need to focus on to achieve success in their content marketing campaigns.

The report, Everything You Need to Know About Content Marketing, examines the role of data, machine learning, and various optimisation tools to help marketers better connect with their customers. It is based on insights derived from The Drum’s popular Everything You Need to Know About Content Marketing six-part video series. Shot in the back of a London cab, each episode of the series focuses on a specific topic such as measurement, distribution, and optimisation.

“Social media is easy to use and so it often becomes the only way people market content, but you need to focus on using multiple distribution methods,” Lee Gibson, head of sales UK and Ireland at Outbrain, says in the report.

The report is available to download here.

Everything You Need To Know Content Marketing Marketing

More from Everything You Need To Know

View all

Trending

Industry insights

View all
Add your own content +