US Creative Work of the Week: NerdWallet shows why “Nothing Beats Knowing” in first national campaign
They say what you don’t know won’t hurt you, but NerdWallet’s first national TV spot casts some doubt on that old adage in a humorous spot created by San Francisco agency Blackbelt.
The one-minute ad features people from all walks of life who’ve found themselves in some curious situations where they’re not so sure what to do - for example, the ad opens with a man who can’t seem to figure out how to divvy up his recyclables so they all go in the correct bins. Later in the spot, a woman becomes queasy when she can’t identify the mystery meat on her food stand kabobs.
While the scenarios range from mundane to bizarre, they all point back to the brand’s tagline, “Nothing Beats Knowing,” which aims to communicate to consumers that NerdWallet can help consumers be in the know about their personal finances by helping them do things like find a credit card that best matches their preferences.
Directed by Casey Storm, the spot has been voted by readers as US Creative Work of the Week.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.