Edelman today announced two new additions to its creative and planning leadership teams. Eddie Rehfeldt will serve as regional executive creative director and Chris Carter will serve as senior vice president of strategy and planning. In their new roles, Rehfeldt and Carter will lead creative and planning teams acrossEdelman's Seattle and Portland offices.
"As the media landscape shifts, talent like Eddie and Chris are essential to meeting growing client demand around content and storytelling," said Edelman Pacific Northwest general manager Will Ludlam. "This is an important step in helping us realize our communications marketing vision. How brands communicate with customers and constituents has changed – deepening our bench in new ways is critical to meeting that need."
Rehfeldt has spent the last 25 years as a self-identified creative "rodeo clown," leading a diverse team of creatives. His strength is in building creative and content teams focused on brand identity. Rehfeldt's recent collaborations won both a gold and silver award at the 2015 Cannes Lions event.
"Big brands, organizations and enterprises can't demand to be heard any longer. They've got to earn that trusted engagement," said Rehfeldt. "Edelman is uniquely tooled to bridge that communications marketing divide. My wife tells me that everything I've done in my career has led me to this gig, to this remarkable company, this moment in time in our industry."
Carter brings more than 20 years of marketing experience to Edelman, spanning digital, direct and CRM, brand, consumer and B2B strategy. He spent the last 10 years at Wunderman Seattle where he led strategic efforts for major brands like T-Mobile.
"I'm thrilled to be joining the Edelman Pacific Northwest team at a time of such incredible change," said Carter. "Edelman is in an ideal position to evolve its myriad services into one integrated communications marketing vision. I'm excited to bring my diverse background, spanning everything from technology and startups to business consultancy and digital marketing, to help drive that vision forward for our clients and our company."