More convenient than Amazon Go, Anything Goes parody encourages a stealth approach to shopping
Just in time for the holidays, the new super-convenient store concept Amazon Go is the subject of a new parody video revealing a competitor to Amazon’s “checkout-free shopping experience," Geekwire reports. Produced by the team at Rooster Teeth, the parody is called Anything Goes, using the same narrative as Amazon's real Go video, it instead illustrates how stealing is much more efficient and convenient.
The new video opens with the question, “Four years ago we started to wonder. What would shopping look like if you could walk into a store, grab what you want, and just go?”
Unlike Amazon Go, which uses “deep learning algorithms, sensor fusion and fabricated technobabble to track your every move,” Anything Goes says you don’t even need to use its app to enter a store. Just avoid security cameras and start taking things. Anything Goes relies on a patented technology called “stealth.”
“My whole life I’ve been stealing movies and music online, so, why not food?” says one guy in his product testimonial.
Anything Goes provides complete automation every step of the way — “as you leave the store, your items will be totaled for you, by a police officer” — and it’s not confined to a single store in Seattle. Steal stuff anywhere!
As one victim of an Anything Goes theft admits," I am all for taking stuff. As, long as it is not my stuff."
Amazon Go, which created a big buzz last week, is Amazon’s latest brick-and-mortar move. As GeekWire reported, the store logs customers in when they walk through the door, knows instantly when they pick an item up from the shelf, automatically tallies what they put in their carts or shopping bags, uses past purchases to improve their shopping experience, and seamlessly charges their accounts when they walk out — no need for checkout lines — making it nearly frictionless to buy something. Or in the case of Anything Goes, to take something.