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Creative Clio

Provocative campaigns for HIV and breast cancer win at Clio Health Awards

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By Kyle O'Brien | Creative Works Editor

December 6, 2016 | 2 min read

The Clio Health award winners have been announced and those campaigns on top span the globe while making an impact on health and wellness.

The Clio Health Grand awards went to innovators in digital health as well as provocative campaigns for HIV and breast cancer, plus interesting knowledge campaigns for two Japanese causes.

Two of the more provocative include 'Manboobs', a campaign for brand MACMA encouraging self breast examinations using an overweight man’s breasts rather than female breasts so as not to break censorship laws, and 'HIV Tonight' for HIV Edmonton, which uses explicit language and pictures to show that you never know which set of genitalia might be infected with HIV.

The Japanese winners include 'Surgeon Tryouts', by TBWA\HAKUHODO, which shows how surgeons are meticulously trained to be exacting, and 'Second Life Toys', by Dentsu, which shows the need for child organ donation through stuffed animal rehabilitation.

Here are the Health Grand Award Winners:

DOT. The First Braille Smartwatch

Entrant Company: Serviceplan/Serviceplan Korea

Brand: Dot Incorporation

Mediums: Innovation, Design

Lifesaver Backpack

Entrant Company: J. Walter Thompson Colombia

Brand: Luki

Medium: Out of Home

Surgeon Tryouts

Entrant Company: TBWA\HAKUHODO Inc.

Brand: Kurashiki Central Hospital

Medium: Print

Second Life Toys

Entrant Company: Dentsu Inc.

Brand: Green Ribbon Project Committee

Medium: Public Relations

Manboobs

Entrant Company: DAVID

Brand: MACMA

Medium: Social Media

HIV Tonight

HIV

Entrant Company: Calder Bateman

Brand: HIV Edmonton

Medium: Integrated Campaign

All the winners can be viewed on the Clio Health Winners site.

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