South Africa's TMI agency adds media company to its marketing data and analytics expertise

TMI is managed by Peter Brooke-Sumner and Lauren Foster, who will work closely with Quinton and media venture, enhancing clients' through-the-line marketing efforts. After working together on numerous clients, Brooke-Sumner and Jones realised the value of collaborating on data-driven media solutions that ensure results and marketing success.

"This is the perfect fit. Many media agencies talk it - very few actually are geared to do it properly," Jones says. "The future of media is data-led, with media intelligence and predictive media ultimately bringing the cost of marketing down. This is true data-led integration and I now have access to a team of 35 digital media and performance specialists, the full DoubleClick stack, with analytics and programmatic capabilities on hand. I'm excited about meeting the challenge of a media future with Pete and this team."

TMI Media will be using the muscle of the biggest media buyer in the country, with OMD as Trading and Buying partner. Through OMD, TMI Media will have access to a full African-servicing network of 14 markets across the continent.

"I am very excited to be working with Quinton on some really significant media clients. I'm thrilled to enhance and develop our skills with relation to integrated media strategy since it's something I've been preaching for a while; it's fantastic to see the convergence of traditional and digital marketing, says Peter Brooke-Sumner. "This will undoubtedly help prove our collaborative model as an agency, particularly when our digital insights translate into real-world success."

TMI Media already has a client base of Dunkin' Donuts, Baskin Robbins, RE/Max, Essilor and a number of creative agency partners and smaller clients.