The Drum's Recommended Agency Register (RAR) awards return for seventh year

Each year the RAR downloads the ratings from its database to identify which agencies are the highest-rated by clients, and recognises those best-in-class agencies via the awards. Winning can only be achieved through the high regard of clients, demonstrated with ratings on recommendedagencies.com.

Agencies are looking to be recognised for their excellence in marketing disciplines that include, advertising, design, packaging design, direct marketing, PR and sales promotion,” said The Drum and RAR co-founder Diane Young.

“And service level categories including, creativity, strategic thinking, effectiveness and client service.”

The awards are a membership benefit, meaning that there are no entries to submit and no reports to write. As such, to be considered for an award you must be recommended and be an active RAR member before 31 May 2017 but an agency's ratings must be collected by 14 February that same year. It’s imperative that agencies collect as much ratings as possible before the deadline to ensure that the RAR awards are weighted, meaning the more ratings an agency has, the more likely they are to receive an award.

“The awards help brands to quickly identify the best agencies based on performance scores, reviews and references from clients. We identify those agencies who rate highly for the services they offer and the service level they provide,” said Young.

RAR collects quantitative and qualitative feedback from brand marketers about their agencies, which then allows their peers to find the best qualified agencies for their objectives. Over 45000 ratings are available to use on the RAR website, as well as case studies and other agency information.

To participate in the awards, agencies must register an account on recommendedagencies.com, gather client ratings, and take one of the RAR membership options.