Despite return of Dinotrux, children's TV viewership down on Netflix in October


Everyone is blaming the presidential elections for any type of declines in viewership (see: NFL), but it's hard to make that argument for children's programming, which saw a 13% decline month-over-month on Netflix. Still, the platform can recover in November with viewers catching on to the return of Dinotrux.

Below, additional insights from Jumpshot:

- Dinotrux return: Season 3 of Dinotrux debuted on Netflix on October 7. This new season helped the series break the top 10 list this month, drawing a 7% share and saw a 207 per cent increase in viewership month over month.

- Fostering a Following: Though Season 4 Part A debuted on Netflix in late September, viewership of the new season didn't really pick up until October. The series saw a 132 per cent increase in viewership month over month, drawing an 8 per cent share.

Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

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