Heathrow Airport positions homecoming as the best gift in its first Christmas video ad

Heathrow Airport is harnessing the cutesy power of teddy bears to remind the public of the best Christmas gift of all – a Christmas homecoming.

The emotional slot from Havas, supported by Outsider Productions’ DOM&NIC and the Mill, show an elderly teddy bear couple returning to London to meet their family.

Heathrow’s commercial director Jonathan Coen, said: “Christmas is my favourite time of year at Heathrow – the airport is abuzz with families and friends reuniting for this special time of year.

“We love the film and hope the bears’ journey through the airport captures that excitement you feel when walking through Heathrow arrivals into the arms of your loved ones at Christmas.”

The ad campaign kicks the airport’s 70th anniversary celebrations.

It will feature on YouTube, cinema and social channels from today (14 November).

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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