Quaker Oats hits East London with pop-up porridge shop with menus dictated by Instagram

The café will be at The Old Truman Brewery in East London until 30 October.

Quaker Oats has set up shop with an Oat Café to hit home the fact we're coming into ‘Porridge Season’.

The campaign will remind consumers that the optimal window for porridge consumption (supposedly) lasts during the gloomy British winter, when the clocks go back between 30 October and 26 March.

The café, housed in East London at The Old Truman Brewery between Friday 28 – 30 October, will serve dishes as they are dictated by Instagram, with likes on recipes serving as votes.

They will rotate every half an hour in accordance with the popularity of each dish.

To drive sales, the company has also released 12 unique recipes, including sweet, savoury, dairy and gluten-free options.

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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