'Goliath' captures outsized share of Amazon Originals viewers


Billy Bob Thornton knows good TV, with a starring role in the critically acclaimed first season of Fargo. Now he's back in the Amazon Original 'Goliath,' and viewers can't get enough.

Insights from Jumpshot:

· A "Goliath" Debut: Goliath, an Amazon Original series starring Billy Bob Thornton, debuted on Amazon Prime on 10/14 and drove a 97% share of the top 10 shows this week. Though the creator of the series, David E. Kelley, recently noted he would would have accepted if the series only ran one season, the successful debut and reviews (with over 7,000 reviews so far) suggests more seasons are coming.

· & the Rest: The rest of the top 10 TV shows drove only 3% combined share this past week. Poldark was the top drama series this week with SpongeBob SquarePants being the top kids show.

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.

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