Commuters travelling via London’s Clapham Common Underground station can be forgiven for feeling watched this morning after its platforms were taken over by cats as part of a novel stunt.
Previously restricted to online memes, the feline takeover of the capital’s transport infrastructure is being masterminded by the Citizen’s Advertising Takeover Service, a crowd funded drive to supplant standard advertising with depictions of the furred companions.
James Turner, founder of the Glimpse Collective, said: “This is the first project from Glimpse, which is a new collective that wants to use creativity to do good. We try to imagine a world in which people are in charge of things that they see on the way to work and from that came the idea of the Citizens Advertising Takeover Service.
"It’s a crowd funded campaign to replace 68 adverts in Clapham with pictures of cats and we hope that people will just come down, enjoy it, experience the station but more importantly think about how things that seem fixed and hard to change can be changed if people work together.”
All the cats depicted are rescue cats from Cats Protection and Battersea Dogs & Cats Home.