The 'real X-files' - MUFON - motivated by increasing interest in UFOs, company orders rebrand

Due in part to overwhelming interest among the international public in UFOs and extraterrestrials, the Mutual UFO Network (MUFON) is undergoing a major re-brand and public relations campaign in order to direct its overall message, the company announced today.

The UFO network recently hired the Eisen Agency of Ohio to serve clients across the country to update the look and brand narrative, followed by a national member recruitment and field operations. Established in 1969, The Mutual UFO Network, headquartered in Orange County, CA, is the world's largest research organization dedicated to investigating, researching and reporting incidents and activities related to the UFO phenomenon.

While the company has already been featured in dozens of major network and cable TV shows, the executive director Jan Harzan explains that the actual mission of the MUFON is to research the hundreds of reports received each month, and to thoroughly and scientifically research, investigate and report the findings.

"This is the real X files," Harzan said in explaining why they chose to rebrand. ""Our organization isn't some underground conspiracy theory group meeting in secret, we are a team of trained and certified investigators, researchers and enthusiasts who share a healthy curiosity and skepticism of the UFO phenomenon. We needed an expert agency that could help to better shape and share our message, and help us to recruit more members and investigators curious about what is out there."

Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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