Tesco rolls out ad campaign to boost Scan as You Shop use
Tesco has launched a TV campaign to drive awareness of its Scan as You Shop service, which was recently extended into a further 20 stores.
Tesco
Tesco has offered Scan as You Shop across a select number of stores since 2010 after seeing a surge in the number of people using self-checkout. It allows customers to scan products as they walk around the store and pay quickly as they exit.
It’s now available at 350 stores across the UK with some 600,000 people using it every week.
“We want to make it as easy as possible for customers to shop with us. Scan as You Shop is already used by over 600,000 customers every week, and not only saves time at the checkout, it enables customers to track their spend as they go too,” said a Tesco spokesperson.
“This new trial will mean more customers than ever before can benefit from the service and check out in a matter of seconds.”
However, it’s looking to bolster usage and has launched a TV campaign to make more people aware of the service. It features Ruth Jones and Ben Millar, two firm fixtures in Tesco’s above-the-line comms since last year’s brand overhaul.