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Asia Insurance launches special Pokémon Go insurance service

Asia Insurance launches Pokésurance

Thai financial brand Asia Insurance has become one of the first to offer a service to those risking damage to themselves or their property by playing Pokémon Go.

The Pokésurance (see what they did there?) service can be bought online and allows people to protect themselves via personal accident insurance for 30 baht for 30 days, their phone for 99 baht, their motorbike for 199 baht and a car for 499 baht.

The announcement of the product couldn't be better timed as coverage of the digital phenomenon turns sour; the first Pokémon Go-related death was reported in Japan and reports are flooding in about various other issues that players have gotten into.

Asia Insurance has taken to social media to promote the service, posting a video the shows two guys getting into a series of issues when out catching Pokémon.

Asia Insurance isn’t the first business to create a product off the side of the game, many have been finding ways to make the newest digital platform work for them. The scale and engagement levels of those playing the game has been a tempting tactic for brands across the world but few brands, such as McDonald’s, have made official partnerships with the game.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte