Morning bulletin: Twitter targets trolls, News slump & NYT Now app killed
This morning we cast an eye over Twitter’s latest attempt to crackdown on trolls, by empowering individual users to filter what notifications they receive through a new suite of tools. We also look at the latest audience figures for Britain’s newspapers, which make grim reading for publishers and the abrupt demise of NYT Now, the subscription app targeted at younger readers.
Trump has launched a new mobile app called America First as the combative businessman seeks to harness gamification and social tools to galvanise his ebbing support and counter a similar move by arch-rival Hilary Clinton last month.
Business Insider picks up on an impending change of name for app-only bank Mondo after it became involved in a trademark dispute. The bank has been asking customers to suggest new names beginning with ‘M’ and will announce the winner next Thursday.
Campaign leads with the launch of new Twitter filters which have been designed to help tackle trolls by empowering individual users to limit the number of notifications they can see.
China could be developing a new generation of AI-powered cruise missiles according to Reuters, which warns that the rising power is seeking enhanced functionality such as autonomous tracking from its weaponry.
The Guardian reports a pronounced slump in traffic to some of Britain’s largest newspaper websites following conclusion of the Brexit vote, with The Telegraph and Independent losing 7.6 and 8.9 per cent of daily traffic respectively with 5.2 and just under 4m readers apiece.
Ad Age suggests embattled presidential hopeful Donald Trump is preparing to mount a $5m fightback after booking a series of television ads in crucial swing states such as Florida, Pennsylvania and North Carolina as he seeks to turn round a succession of dismal poll ratings.
The New York Times has abruptly scrapped its NYT Now app according to Ad Exchanger, with the veteran title choosing to reallocate resources to other mobile ventures despite claiming that its subscription service targeted at young people had been a success.
Asda’s grim sales slump, a record fall, makes it into The Times with the paper citing fierce competition in the sector for the supermarket chain’s woes.
Campaign also notes Facebook’s ongoing tussle with ad blocker’s with it claiming the social media giant is winning the latest round of an arms race with Ad Blocker Plus, for now at least.
Retail Week leads with comments from Sainsbury’s chief Mike Coupe who has called for the government to impose compulsory sugar limits on the food industry amidst fears that its commitment to tackling obesity might be waning.