Business on the Move: Holland & Barrett, the AA, the Happy Egg Company
Holland & Barrett has added FCB Inferno to its agency roster as the retailer begins to move away from above-the-line advertising and toward a more digital and content led approach.
Holland & Barrett
RKCR/Y&R took on the £9m creative account three years ago and has overseen all of the health retailer's major ATL campaigns under the ‘Good Life’ positioning.
While the agency will remain on the roster, the majority of Holland & Barrett’s ad spend will now be diverted to FCB Inferno as it ramps up its digital output. The review does not affect Carat Manchester or Pegasus, which handle media buying and PR respectively.
The AA, the UK’s leading breakdown service, has appointed Splendid Communications to provide content and consumer PR support for its current summer campaign, following a competitive pitch.
Splendid will activate an integrated PR and content campaign to drive awareness of the British brand and in particular the benefits of being a member of the AA. The team will help to grow awareness of the ‘because anything can happen’ strapline from the AA’s current ATL campaign to drive home the message that the AA always aims to ‘fix the person before fixing the car’.
The Happy Egg Company, the UK’s largest free-range egg brand owned by Noble Foods, has awarded its above-the-line account to The Clinton Lab, a brand new joint venture between integrated retail agency Live & Breathe and incumbent agency, The Clinton Partnership.
The multi-million pound account, which sees Noble Foods double its annual media budget for The Happy Egg Company from the previous year, was won following a two-way competitive pitch against Publicis London. The Clinton Lab will resume responsibility for all above-the-line activity. The agency’s first task will be to deliver a multichannel campaign led by TV, due to break later this year.
Beano, the famous UK children’s comic brand, has appointed House PR to lead and activate the PR strategy for its relaunch as a children’s entertainment network this autumn.
The Content Marketing Association (CMA), the industry body for the content marketing industry, announced three new members this week – Havas Media Group, Sky Media and King Content.
Charles Wells, the UK’s largest independent brewing companies, has appointed Arena Media to handle its consolidated £2 million media account across the Young’s cask, Bombardier and Estrella Damm brands.
The agency will be managing all media strategy, planning and buying activation across all media channels for the Young’s and Bombardier brands. Arena Media have been handling the Estrella Damm UK media business since 2012, and will begin working with the other Charles Wells brands this month, with the first campaign due to launch in September. The incumbent on the accounts was ZenithOptimedia.
Euro Car Parts, the UK’s number one distributor of car parts with over 200 branches nationwide, has chosen Epiphany to handle its SEO, PPC and display advertising activity. Euro Car Parts’ previous agency was Lakestar Mccann
Epiphany will be helping Euro Car Parts to raise brand awareness and reach new audiences through online activity, ultimately boosting revenue growth and market share for the UK company.
Nottingham Building Society has appointed creative communications agency Cogent Elliott as their lead agency following a competitive pitch. The work will include strategic and multi-channel creative communications.
Cogent will create an integrated campaign to "cement the brand’s positioning as a modern mutual building society", and support Nottingham Building Society’s sponsorship activity and community programme.
Toy retailer The Entertainer has chosen bigdog agency to produce its first ever Christmas TV campaign after a successful three-way pitch. A series of 30 and 10 second TV ads will air from October through to December.
Hospitality company Hakkasan Group has appointed Dare to develop its digital strategy for their Asian Luxury Collection following a competitive pitch. The appointment comes as part of an ambitious global push into the US, EMEA and Asia-Pacific. The Asian Luxury Collection includes brands Hakkasan, Yauatcha, Sake no Hana, HKK and Ling Ling.
Oliver Group has been appointed by IT services company Atos to support its new business drive working alongside its UK & Ireland marketing team. Atos is the worldwide IT partner of the Olympic & Paralympic Games.
Oliver will sit on-site at Atos’ Winnersh office as part of its new digital creative studio to complement the company’s existing in-house marketing function.
Crafts Council, the national development agency for contemporary crafts in the UK, has appointed design PR agency Tomorrow PR to support communications around COLLECT17, the leading European fair for contemporary collectible craft.