Jack White label stunt commits Carl Sagan to golden vinyl and blasts him into space
The wisdom of astronomer Carl Sagan has been played in space as part of a remixed soundtrack composed and launched into space by the record label founded by musician Jack White, Third Man.
The dramatic stunt sees the vinyl record played in a specially designed player that reached the stratosphere before commencing an 80-minute descent to terrafirma.
The space-faring machine landed without an ‘Icky Thump’ thanks to a specifically engineered parachute.
The record was gold plated to stop it from melting.
White said: "Our main goal from inception to completion of this project was to inject imagination and inspiration into the daily discourse of music and vinyl lovers.
"We hope that in meeting our goal we inspire others to dream big and start their own missions, whatever they may be."
The stunt was designed to mark the seventh birthday of the label.