Southampton FC seals biggest ever shirt sponsorship deal in Virgin Media partnership
Virgin Media has agreed a three-year shirt sponsorship deal with Premier League club Southampton.
The partnership will commence from the start of the 2016-17 seasons and will see Virgin Media work with the club to develop a number of initiatives aimed at putting fans at the heart of football.
Discussing the announcement Tom Mockridge, chief executive officer of Virgin Media, said: “Virgin and the Saints both like to do things a little bit differently; we’ll be working together to give fans the best experience in football whether they are at home, away or watching on TV. Together, We March On!”
Southampton FC chief executive officer, Gareth Rogers, added: “We are delighted to announce Virgin Media as our new main club sponsor and look forward to a successful relationship together. This partnership is another positive step in the club’s continued growth and development and an excellent opportunity to collaborate with a brand that shares our core values.
“We will be working closely to implement creative and innovative projects that harness the passion of the club and connect with our fantastic fans around the world.”
More details regarding collaborative innovative will be announced ahead of the start of the Premier League season.