Pimm’s builds a jelly Buckingham Palace complete with corgis to celebrate the Queen's birthday

Pimm’s has created a jelly Buckingham Palace, complete with corgis, in anticipation of the patron’s lunch.

The fruity liquor has concocted a one-metre long replica of the palace, weighing in at 35kg, in a stunt from Taylor Herring.

The Patron’s Lunch celebration, marking the Queen’s 90th birthday, will see a total of 10,000 guetss and thousands of onlookers, so Pimm's is keen to tap into this audience.

Lead jelly sculptor Tim Simpson said: “Buckingham Palace is one of the most recognisable buildings in the world and the balcony has hosted some of the nation’s favourite moments, so the pressure was on. We’re delighted with how it turned out – here’s to another great occasion.”

The stunt marks Pimm's integral involvement in the lunch with it looking to serve 30,000 glasses of Pimm’s on the Mall and the patron’s lunch live sites in St James’s Park and Green Park. It also boasts of 130 bartenders, 180 kegs of Pimm’s and 5,400kg of ice at the event.

Pimm’s brand manager Joanna Segesser, added: “We are honoured to be the official tipple of Her Majesty The Queen’s 90th birthday celebrations at The Patron’s Lunch, and pay tribute to her extraordinary contribution to community and country. Pimm’s is proud to have been an integral part of Great British celebrations since the 1840s and we encourage the public to celebrate this weekend with their own street party and have a go at making their own Pimm’s Royale jelly.”

An undoubtedly British brand, Pimm's, last ran a convincing April Fools’ Day prank pretending to sponsor the Big Ben tower.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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