Coca-Cola goes full America with a tribute to the troops
Soft drinks company Coca-Cola has sounded the patriotic bugle with a new can design offering a nod to America troops.
A new limited edition Coke from the company celebrates its 75-year partnership with the United Service Organizations, rebranding the cans in the Stars and Stripes.
The can reads 'I’m proud to be an American' and will be on sale throughout the US as of 4 July.
Erika von Heiland Strader, director of community marketing at Coca-Cola North America, said: “Since the organisation's very beginning in 1941, the USO has been near and dear to us. Our relationship is now part of our heritage, our DNA. The patriotic graphics on special 16 oz. cans and multiple club packs are a small way of saying thanks to the USO for all they do.
“On behalf of all our Coca-Cola associates, we congratulate the USO on 75 years of connecting service members to their family, home and country!”
It echoes a move made recently by ABInBev rebranding Budweiser as ‘America’ for the upcoming US election.
It follows the company’s Share a Coke campaign which is sharing popular song lyrics on its cans, it just so happens the latest iteration features in the national anthem.