Commitment rings ensure that partners watch shared TV shows together

TiVo each fall releases its Cheaters Survey, which digs into how often partners who resolve to watch TV shows together cheat by watching the show alone. The most recent survey showed that 62 per cent of respondents admitted to watching a shared show without their significant other.

Now, though, there is a solution to cut down on TV-viewing infidelity.

First reported earlier this week by Co.Create, Cornetto, the U.K. ice cream brand, has created ‘Commitment Rings.’ The rings feature NFC technology linked to a video-streaming platform, and agreed-upon shows can only be viewed when the two rings are near each other.

Campaign messaging includes "Are you ready to take a #seriescommitment?" and "Make your love last more than one season."

While the rings are not yet available, those interested in purchasing a pair can provide their email addresses for updates at http://seriescommitment.com/.

Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

All by Adam