Copa90 leverages content from its Creator Network for ITV's Euro 2016 The Fans Daily VOD show
Football media house Copa90 has teamed up with ITV to create a new show called The Fans Daily.
The on-demand show will tell football fans’ stories around the 2016 Uefa European Championship where they will see their teams perform on the big stage.
The show will be hosted by Eli Mengem and will air daily as a supplement to ITV’s Euro 2016 coverage. The content will be largely source from Copa90’s substantial Creator Network – an invite-only global creative community of 150 talented and creative football fans.
Ed Ross, ITV head of marketing and media, sport, said: Ed Ross, ITV head of marketing and media, Sport said: "Copa90 are leading the way in engaging with football fan culture across the world, so our partnership with them presents a new opportunity to enrich our coverage of the tournament action in France with an authentic and entertaining insight into how the Euros impact on supporters on the ground across the continent as the tournament progresses."
“For us, our campaign is all about helping fans to engage with what we hope will be an unforgettable summer of sporting action and we can't wait to get started."
“People talk about being responsive, or creating quickly, or mining the views of fans. Nobody has ever delivered something like this that’s so ambitious and exciting around a tournament,” says James Kirkham, head of Copa90 and chief strategy officer of Copa90 owner Bigballs Media.
“I’m so thrilled we are working with ITV to pull this off and genuinely believe this is going to become the template for all future sports coverage of major events.
The Fans Daily will kick off with a launch film on 25 May. A series of three to five minute daily episodes will then be shown across the ITV Hub, Copa90 and You Tube in the UK from 10 June.