Women's lifestyle platform SheKnows Media highlighted new content, unveiled an analytics platform and shared the results of a UGC campaign at the company’s first NewFronts presentation in NYC. SheKnows major properties now include StyleCaster, BlogHer (serving 100 million monthly users) and HelloFlo. Combined they have over 285 million social media fans and followers.
In addition to new video programming, SheKnows announced a new analytics platform, the Impact Dashboard. According to the company, "the Impact Dashboard provides advertisers with automated influencer recommendations based on their specific campaign objectives, and then delivers real-time performance data as the campaign propagates across the web.”
The platform is an example of SheKnows' continued mission to provide a modern space for Women, and is in-line with the industry-trend of aligning creators directly with advertisers.
“The Impact Dashboard is unlike anything available in the marketplace, providing a platform that enables our diverse community of content creators to distribute high-quality, authentic content at scale, while giving our clients the visibility they need to track and evaluate campaign performance,” said SheKnows CEO Philippe Guelton.