The New York Times gives readers food for thought with meal delivery service
The New York Times is embracing a radically different business proposition from its traditional sphere by launching a meal delivery service this summer as it seeks to compensate for declining print revenues.
The august title will partner with start-up Chef’d to furnish subscribers with all the ingredients they need to rustle up a meal from the NYT Cooking site and app within 48 hours.
Chef’d is looking to take advantage of free advertising on the NYT to push its services to a much larger audience whilst also benefitting from the name recognition of the well regarded paper.
It won’t be the first time that the NYT has branched out in this way however with the title already operating a successful wine club and online store, with memberships on offer for $90.
Both firms will split profits 50/50 but as yet haven’t revealed how much subscriptions will cost.