Businesscomparison.com targets North West businesses with ad campaign

Radio Airtime Media, the specialist radio advertising division of Media Agency Group (MAG), has coordinated a regional radio campaign on talkSPORT and Smooth Radio North West, with 30 second and 10 second commercials airing until early May. The radio advertisements have been coordinated to ensure maximum impact, with ad spots secured at some peak times including Saturdays and Sundays on talkSPORT and weekdays on Smooth.

Radio Airtime Media has also joined forces with another MAG subdivision, Transport Media, with a high-volume taxi advertising campaign now live on the streets of Manchester and Liverpool to increase brand awareness of Businesscomparison.com in both cities.

Phil Brennan, head of Businesscomparison.com, said: “Cash flow is tight for many SMEs in our region so we want to shout out the message loud and clear that Businesscomparison.com is here to help them get the best deals on business bank accounts, commercial mortgages and business energy and insurance, to save money quickly and easily. What better way than for them to hear us and see us in our region’s largest cities? Many SMEs are unaware of alternative business funding options and 60 per cent are currently spending less than an hour researching lending providers. 50 per cent of businesses never change their energy tariff. We want to create a culture of saving money for small to medium sized businesses and this ad campaign will help us to achieve that.”

MAG’s managing director, John Kehoe, said: “Media Agency Group has coordinated a fantastic radio advertising campaign for Businesscomparison.com through our Radio Airtime Media division. These ads, complemented by regional taxi advertising, will give Businesscomparison.com a strong presence in the North West and will undoubtedly draw the attention of small and medium businesses across the region.”

You can listen to the Business Comparison adverts here.