Rubicon Project adds to its C-level suite with creation of new CRO role
Rubicon Project has announced the appointment of Harry Patz, Jr. as its first chief revenue officer (CRO) as well as the arrival of Rob Deichert, Jr. as head of global revenue operations as the ad tech outfit implements an organisational overhaul.
The new executives will lead Rubicon Project's newly formed global revenue organisation, that has been set up to help scale the outfit’s earnings which topped $1bn last year, as the company nears its second year as a publicly traded entity.
Rubicon’s CRO Patz is a veteran of the digital space, having worked with Microsoft for over 20 years, as well as having held a senior role at mobile ad network Velti, while Deichert joins from retargeting outfit Criteo where he held the role of managing director for North America.
Both executives will lead the new global revenue team including sales execution and strategy, sales team organisation, plus training, as well as client and account services, for both media owners and buyers across the globe.
Earlier this year Rubicon Project reported revenues of $36m for the final quarter of 2015, representing a 100 per cent year-on-year growth. The company has also made several announcements in the past few weeks to capitalise on publishers’ increasing experimentation with header bidding technology, as well as helping them to monetise Google’s AMP initiative.
Prior to that, The Drum exclusively revealed the departure of Rubicon Project’s first international general manger Jay Stevens.