MIPTV 2016: Channel 5 on its content acquisition strategy and how The X-Files is driving ratings
Viacom International Media Networks (VIMN) continues to build momentum in the UK leveraging a mix of owned content from Comedy Central and Spike along with acquired content from the US and a host of international distributors.
It’s why the company has a large presence at this year’s MIPTV, taking place this week in Cannes. Found Remote is here again partnering with Applicaster and Katie Keenan, head of acquisitions, VIMN and Channel 5, stopped by earlier to discuss the company’s UK content acquisition strategy, how social and digital factor, the excitement around the adapted Impractical Jokers, and the success of The X-Files. The full interview is above.
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