Marketing Moment Two: AT&T hits the airwaves with WEAF

Here is the second in our roundup of marketing moments from the last 120 years as The Drum celebrates the anniversary of The Advertising Club of New York.

AT&T first hit America's airwaves in 1922 and changed the way we listen to radio forever. WEAF was the New York radio station that had the first paid commercial, back when it was experimental to sponsor whole programs. An AT&T employee described the concept as "toll broadcasting.”

The first sponsor or “commercial” came from the Queensboro Corporation of New York, to sell real estate. The set of five programs cost $50, plus the long distance access fee. Obviously the business model and pricing structure has evolved along with the industry.

To submit your own favorite moments in marketing, email and include 'Marketing Moments' in the header or tweet @TheDrum using the hashtag #marketingmoments.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff