News

US Creative Works Ad of the Week: Benjamin Moore – Is It Still Paint?

Benjamin Moore has rolled out a number of clever spots that aim to show how the brand is redefining what paint can do.

The ads are meant to show off all of the ways that Benjamin Moore is using technology to make its paints more sustainable and better for consumers.

For example, one spot (above) plugs the brand’s environmentally-friendly ‘Natura’ paints, which do not contain any harsh fumes or emissions and have been certified by the Asthma & Allergy Foundation of America.

In the ad, a voiceover asks: “If it doesn’t upset your allergies like paint, is it still paint?”

Created by The Martin Agency, the campaign has been voted by US Creative Works readers as Ad of the Week.

If you’d like to vote for next week’s US Ad of the Week, visit our US Creative Works here.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

All by Minda