US Creative Works Ad of the Week: Benjamin Moore – Is It Still Paint?

Benjamin Moore has rolled out a number of clever spots that aim to show how the brand is redefining what paint can do.

The ads are meant to show off all of the ways that Benjamin Moore is using technology to make its paints more sustainable and better for consumers.

For example, one spot (above) plugs the brand’s environmentally-friendly ‘Natura’ paints, which do not contain any harsh fumes or emissions and have been certified by the Asthma & Allergy Foundation of America.

In the ad, a voiceover asks: “If it doesn’t upset your allergies like paint, is it still paint?”

Created by The Martin Agency, the campaign has been voted by US Creative Works readers as Ad of the Week.

If you’d like to vote for next week’s US Ad of the Week, visit our US Creative Works here.

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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