Macmillan scraps head of digital role as Amanda Neylon departs

Macmillan's head of digital Amanda Neylon is to depart next month after a near five-year stint at the cancer charity, The Drum has learned.

She will not be replaced as the current digital team at the charity is merged into other departments.

Neylon is not lined up for another role, saying in an email that she will “chill on the beach while I decide."

“I have amazing heads of digital operations, experience and strategy who can all do a great job in those areas, so I don’t think they need me anymore. Basically I have transformed myself out of a job,” she wrote.

Over the past five years, Neylon has been instrumental putting digital at the heart of the organisation and has seen new tech-led fundraising tools increase its income by over 300 per cent.

Overall digital accounted for at least 50 per cent of Macmillan services in 2015.

Her departure comes after Macmillan’s top marketer Hilary Cross left the charity last year to take up a role at The British Council, the UK’s international organisation for cultural relations and education.

Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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