CBBC unveils ‘versatile and dynamic logo… for a broad age spectrum’

Children’s broadcaster CBBC has revealed a new logo and identity, moving away from the green decals that have served it for almost a decade.

The new logo falls far short of legibility, with Cheryl Taylor, controller of CBBC, admitting “it doesn’t scream ‘children’s TV”.

Taylor, who made the announcement on Monday morning (14 March), said: “Today we wave goodbye to our very hard worked green and black logo (it's been a sturdy companion for almost a decade) and say hello to a colourful and versatile identity that is box fresh and fit for purpose in a mercurial and constantly shifting media landscape.

She added that the channel is now in possession of a “versatile and dynamic logo which works in every space and is designed to appeal to both ends of our broad age spectrum”.

The redesign comes after BBC Three released a new logo back in January, to wide mockery on social media.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John