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SXSW sorry for demanding Olympian removes her hijab

The SXSW entertainment festival has apologised after one of its volunteers demanded than US Olympic fencer Ibtihaj Muhammad removes her hijab for a security picture.

On Saturday, Muhammad tweeted about the incident, getting thousands or RTs.

And after the incident she received an ID with a completely incorrect first name.

SXSW released a statement: "It is not our policy that a hijab or any religious head covering be removed in order to pick up a SXSW badge.

“This was one volunteer who made an insensitive request and that person has been removed for the duration of the event. We are embarrassed by this and have apologized to Ibtihaj in person, and sincerely regret this incident.”

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John McCarthy

Entertainment marketing reporter. I write about the amazing marketing things happening in movies, music and video games. On the hunt for the weirder trends in marketing and advertising.

I drink tea.

All by John