Time Inc. UK has announced the appointment of Michel Koch as its first chief marketing officer.
Koch will head the newly created customer strategy team and will report to chief executive Marcus Rich.
Koch has over 20 years’ experience in digital, e-commerce and CRM at international level and has been working on various e-commerce projects within Time Inc. UK’s Lifestyle and Specialist groups for the past four months. Prior to this he served as the e-commerce director for Maplin Electronics before taking on the role of international multichannel trading for Marks & Spencer.
Discussing the appointment chief executive, Marcus Rich, said: “Michel’s focus will be on helping us have a greater understanding of our customers, what their passions are, how they interact with us and what their purchase journey is. This knowledge will help us expand into new ventures and launch new products.
Koch's team comprises a newly created customer strategy team which includes Time Inc. UK's data, analytics and insight teams, customer marketing, e-commerce and subscriptions. He will also work closely with Marketforce - the publisher's distribution company -and its brand marketers.
Koch added: “It is a thrill for me to join Time Inc. UK at such a perfect stage in the company’s evolution. Content and inspiration have never been so high on everyone’s radar, and both content and data are key to every brand’s strategy. With some of the most iconic magazine brands in the UK and daily engagements with millions of customers, our authoritative, trusted, rich content - curated by expert editors - creates a unique relationship with our audiences.
Reporting into Koch in the new role of group customer strategy director will be Amanda Wigginton, who will head up a new centralised Customer Strategy unit partnering with all of Time Inc. UK.