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How Starbucks is aiming to engage youth as it opens first-of-a-kind store in NY

Starbucks has put in motion its US wide plan to deepen relationships with local youth and minorities with the opening of a new store format in Queens, New York.

The store in Jamaica, Queens is the first of around 15 to open across the country in a bid to offer employment and education for young people in underserved urban communities.

Alongside their usual offering each of the stores will also have a dedicated in-store training space where young people can receive customer service and retail skills training, based on the same training Starbucks employees receive.

There's an estimated 5.5 million 16-24 year olds who are not in school or employed in the US.

Rodney Hines, director of community investments for Starbucks retail operations, said: “By making a long-term investment in the form of new stores, we hope to play a meaningful role in supporting ongoing efforts to transform these vibrant communities – starting here in Jamaica – from one with a legacy of systemic barriers to opportunity, to one where young people see a pathway to lifelong success.”

Starbucks has also partnered with two local nonprofit organizations, Queens Community House (QCH) and YMCA’s Y Roads Centers, to deliver customer service and retail skills training opportunities to their youth participants in the new store, which was designed by Starbucks Design Studio.

Natalie Mortimer

Natalie is The Drum's fashion, design, luxury and food & drink reporter.

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