How brands backed International Women's Day on Twitter

Merry International Women’s Day.

Brands took to Twitter in celebration of the global event championing women’s issues.

A diverse range of company's got involved, from Microsoft celebrating female inventors, to BBDO Asia looking to start a conversation around the ‘confidence gap’ or ‘imposter syndrome’ some women can feel in the industry.

Below we’ve listed some of the finest brand tweets that received over 40 RTs carrying either #IWD2016 or #InternationalWomensDay.

Scottish newspaper the Scotsman rebranded as the Scotswoman

Dentsu Aegis Network

Comedy Central UK

Star Wars UK

Ticketmaster UK

Batman v Superman

Lego

Lumia

Nutella

UFC Europe

Mary Poppins

River Island

Adidas

MotoGP

British Museum

Oxfam

HeForShe

Royal Navy

Missguided

Unicef UK

Dell

GSK

Red Arrows

RNLI

X Games

Marvel UK & Ireland

Penguin Random House

Heartstone

WWE

Rare

Nishma Robb, chair of Women@Google, wrote in The Drum, how brands can play a positive role in the women's empowerment conversation, check that out here.