Adobe named as opening client for newly created THE-CRMagency

Adobe has selected newly created THE-CRMagency to utilise its expertise in digital loyalty.

The agency officially launched today (Monday 7 March) and will specialise in strategic planning, creative design, campaign delivery and results analysis for organisations that want their customer communications to thrive.

It was created by John Thew and Jason Holland who both previously worked at Underwired as managing director and creative director respectively.

Andy Gray, head of CRM, Adobe Stock said of the appointment: “I selected THE-CRMagency because of their founders’ impressive digital loyalty experience and ability to translate that experience in to compelling creative that my team can deploy.”

The agency has already won a handful of clients including Raring2go! the nationwide directory for activities for families with small children - and a major systems integrator, that is as yet to be named.

Natalie Mortimer

Natalie is The Drum's fashion, design, luxury and food & drink reporter.

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