Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office.

Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system.

The technology in the cars helps people move into the right parking place using sensors and automatic steering control.

The video aims to demonstrate to non-car enthusiasts, that are perhaps less interested in the nuances of Nissan in-car technology, the advanced tech that goes into the vehicles to help with everyday issues like parking.

According to Nissan, the theme of tidying away chairs will resonate with Japanese consumers, who have a “unique obsession for tidiness”.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte