News
Marketing can change the world

NBA's Stephen Curry launches social media management platform for athletes

NBA superstar Stephen Curry has launched his own startup aimed at helping athletes optimise their social media channels and engage more efficiently with fans.

The California-based company, named Slyce, promises to improve the way athletes and other influential people engage with their followers on social media by making it more organised and filtering out much of the noise.

The platform integrates with Facebook and Twitter and acts as an intermediary between athletes and their fans by sifting through inbound traffic in order to filter out the most relevant interactions.

Curry teamed up with former Nike employees and friends Bryant Barr and Jason Mayden to launch Slyce.

Barr came up with the premise for the platform after noting that Curry’s social media activity had begun to slide as he gained more followers on social media.

The Golden State Warriors point guard currently has over 4.5 million followers on twitter alone which Barr noted made it very difficult to interact with fans given the tidal waves of interaction from fans.

According to Barr when he questioned Curry about his waning social media activity he admitted that it was “mostly just a pain in the butt.”

He said Curry found it “too much of a hassle and there were too many pain points to make it worth his time to actually engage with fans in unique and authentic ways.”

Bar says Slyce works to address this problem by providing them with the “most contextually-relevant and appropriate questions.”

Curry used the platform in a recent Q&A with fans in which he answered 35 questions which Slyce had filtered down from 1,000.

As well as helping to sift through the bombardment of fan questions the Slyce app also allows users to post content to an array of social media platforms. Going forward it plans to work with brands to them deliver more efficient campaigns with their sponsored athletes who can then use the platform to share it with fans in a more personal manor.

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This not only includes breaking news but writing feature pieces with insights from experts in the sports marketing world.

All by Tony