The Marketing Agencies Association has appointed Tim Bourne as its new chairman.
Bourne, the founder and joint chief executive of independent earned media agency Exposure will replace Cheil Worldwide’s Simon Hathaway after Hathaway completed his statutory two-year period at the helm.
Bourne will focus the MAA’s activity on the future of communication, fostering “diversity, talent acquisition and collaboration” among members and encouraging them to act as “change-makers” in the marketing world.
He will push to build a larger and more diverse membership in order to fuel investment in core MAA projects and its training programmes and will pursue an ambitious goal of 100 per cent growth within five years.
As an MAA board member, Bourne now will step up to the new position from his current role as the MAA’s chair for entrepreneurship, which saw him launch the body’s SuperEntrepreneurs project to engage agencies with the entrepreneurial cultures within blue chip companies.
Bourne said: “The MAA will encourage members to embrace change as the only viable future, assuming leadership as the body that helps the industry evolve. Membership should be a badge of being progressive, of being a ‘change-maker’. To support agencies in this, we will represent this progressive outlook for the industry and embrace diversity of agencies and their disciplines.”
Following his nomination by the MAA board, Bourne was confirmed as the body’s next chairman by members at Monday night’s MAA AGM. He will hold the post for the next two years, working alongside the MAA’s managing director Scott Knox, his team, and the board.