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Facebook's Moments app adds video feature as it hits 400 million share milestone

Facebook's private photo-sharing app, Moments, has revealed it will now support videos.

The announcement follows the announcement that the product has hit the 400 million milestone in terms of images shared on the app, according to the social giant.

Allowing users to share snaps privately, the app is primarily a tool for storing and sorting pictures. It taps into Facebook's controversial facial recognition technology to power suggested tags during upload and scans users' camera rolls for familar faces so they can sync their photo albums with those of their contacts.

The product was created by the company's Creative Labs division, and the firm has been selling the benefits of the product to it's one billion users via news feed promotions and integration with Facebook Messenger.

Just last week, a new study indicated that Facebook Messenger is outpacing Snapchat, Whatsapp and Skype in terms of usage.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum with a remit to cover the latest developments in social media marketing and wider industry news. Based in Glasgow, she has interviewed key figures from brands like Airbnb, Amnesty International, Facebook and Spotify. She has covered international events in Berlin and Amsterdam, as well as Advertising Week Europe.

All by Rebecca