Advertising Week Europe has announced a new roadshow to support the yearly event, 1 to 3 March in Berlin, Amsterdam and Stockholm. Intended to build momentum in advance of the London gathering, in its fourth year, the organisers have enlisted an impressive roster of marketing leaders to explore the overarching theme “Creativity Through Innovation.” Supporting the effort is a diverse roster of brands, agencies and organisations such as Google, Adobe, 72andSunny, Dutch Digital Design, The Marketing Society, The Ad Club and The Berlin School of Creative Leadership.
“There are a number of fantastic cities across Europe with thriving advertising and marketing sectors,” said Matt Scheckner, chief executive of Advertising Week Europe. “We are delighted to be visiting Berlin, Amsterdam and Stockholm for the inaugural roadshow, to explore different perspectives on creativity and innovation and build momentum across the continent ahead of Advertising Week Europe.”
Rich Frankel, creative director at Spotify, will be on the Berlin and Amsterdam panels, whilst other panellists include representatives from Achtung, North Kingdom, Holy Diver, Tam Tam, Scholz & Friends, and Frog. In each panel discussion there will be an exploration of how brands and agencies in the whole of Europe are developing disruptive new creative strategies, as well as looking into what lies ahead for the brand and technology worlds.
Specifically, the three stops are Berlin at Scholz & Friends on 1 March, Amsterdam at The Westerliefde on 2 March and Stockholm at Hotel Berns on 3 March.
Registration for the Advertising Week European roadshow can be found here.
Additionally, Advertising Week Europe registration, with preferred pricing to 8 March, is open.