Alphr overtakes Wired, Tech Insider & Engadget after only 9 months

Alphr, the Dennis Publishing online title that was rebranded from PC Pro last year, has overtaken longer established rivals such as Wired UK and Quartz less than a year after its launch.

According to a market share report generated by Experian Hitwise, this month (February 2016) Alphr has overtaken its more established media sites including the UK site for Wired, Engadget, Artstechnica.co.uk, Quartz, and Tech Insider after only months in existence.

Dennis Publishing rebranded PC Pro before the summer of last year, while moving away from the accompanying magazine to focus entirely on growing Alphr as an online brand.

David Court, editor of Alphr, said to The Drum after seeing the figures;

“It’s been a brilliant first nine months for Alphr.com, but this is only the start. We’re going to keep on aggressively growing our traffic while creating even more incredible, high-quality content."

Meanwhile, Paul Hood, head of digital, technology division at Dennis Publishing who joined last May from Archant, added: "Our goal for the coming months is to deepen the engagement levels with hard-to-reach audience segments such as C-level business decision makers and to develop e-commerce and lead-generation revenue streams."

Dennis Publishing also owns other technology news sites such as Web User, Computer Shopper and PC Pro.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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