The biggest social TV busts from the past week: Triumph's election special fails to gain traction on social

As many of TV's best shows returned after hiatus, it was a busy week. The Walking Dead returned as did ABC's #TGIT lineup. The biggest bust however was Triumph's election special. Here are the full details from Union Metrics and editor-in-chief Jenn Deering Davis.

Last week's biggest TV news:

  • Scandal, Grey's Anatomy and How To Get Away With Murder, the shows that make up ABC's powerful #TGIT lineup, returned for their midseason premieres on February 11.
  • The Walking Dead also returned from its midseason hiatus on February 14, with its first new episode on AMC since November.
  • Samantha Bee's new late night talk show Full Frontal premiered on TBS on Monday, February 8.
  • Triumph the Insult Comic Dog and Funny Or Die released an unexpected 2016 election special on Hulu last week.
  • Finally, on Tuesday, February 9, CBS announced that it had hired Bryan Fuller to run its new Star Trek series, which is set to premiere in January 2017.

Twitter's reaction to the news:

  • There were 525k tweets about ABC's #TGIT lineup on Thursday. That's up from 484k tweets about the midseason finale in November. Fans were most excited about Grey's Anatomy, generating nearly half million tweets about the show during the week, compared to 225k for HTGAWM and 169k for Scandal. There were nearly 900k total #TGIT tweets for the week.
  • The Walking Dead premiered to more than a million tweets on Sunday and generated 1.4M tweets for the full week. That's up from 475k tweets for the midseason finale and 808k during the last year's midseason premiere. It looks like fans are ready and excited for the second half of this season.
  • Normally, there are about 7k Star Trek tweets posted to Twitter every day. On the day CBS announced Bryan Fuller as the new series' showrunner, there were 33k Star Trek tweets. Conversation remained high all week, earning 88k total tweets in the week, with more than 30k of them specifically about this news.
  • Samantha Bee and her new show generated more than 27k tweets last week, including a spike of more than 10k on the day the show premiered. That's a great start for new late night program, particularly one on a cable channel that isn't HBO.
  • Triumph's election special generated just 13k tweets last week. And that makes it our TV bust of the week. Triumph the Insult Comic Dog has been around since the late 90s, but the fans he's accumulated over that time haven't been very active on social media.

Jenn Deering Davis is Editor-in-Chief of the San Francisco-based social analytics company Union Metrics. She has 15 years of industry and academic experience in organizational communications, social media and research, spending her career turning turning data into effective stories and helping stakeholders more easily understand new technologies. Union Metrics has been delivering social media answers to brands and marketers since the company launched TweetReach in 2009. Today, Union Metrics’ multi-channel social analytics are used by thousands of digital marketers at the world’s most innovative brands to optimize social media strategies and create impactful campaigns across Twitter, Instagram, Facebook and Tumblr. Visit Union Metrics at unionmetrics.com and @unionmetrics to learn more.

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